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本帖最后由 实习版主3 于 2018-7-9 14:56 编辑 6 a1 \) T' u% ~1 X0 j
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荷兰两彩票公司合并, 利润将达12亿欧元
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7 F$ p; L- S0 J" `8 o荷兰共有6个彩票发行公司,近日荷兰彩票公司(Netherlands Staatsloterij)和De Lotto拥有者Nationale Sporttotalisator(SNS)宣布,双方按照荷兰竞争法第34条规定完成合并。早在2014年1月,两家公司就展开了合并的初步讨论;去年7月,荷兰部长理事会要求这两家彩票机构继续为联合方案做准备。
: M- e8 k1 z7 e 不过,荷兰一家负责任的菠菜协会Speel Verantwoord对合并提出了一系列保留意见,他们表示在原则上并不反对拟定的合并方案,只是有3点担心。
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一、合并后,新成立的联合公司将成为行业最大的运营商。相比其他竞争对手,强强联合更具竞争优势,而根据丹麦菠菜公司(Pari-Mutuel Urbain)和法国城市互助菠菜公司(Pari-Mutuel Urbain)的例子来看,这样的情形会不利于整个市场的增长。因为联合之后的巨无霸,可以用他的线下店的主导地位,通过导流或是使用相同的品牌名称,将线下玩家导入线上购彩,从而于在线售彩领域建立垄断地位,协会称:“联合双方很可能利用自己的行业地位,轻易获得售彩牌照,维持甚至扩大自己市场份额,这会有碍正常的行业竞争,不利于新的线上运营商进入这一市场,同样也不利于彩票玩家的利益。”
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二、此举不利于在线彩票的规范化发展。新进的在线运营商,由于得不到实质的激励,他们无法开发出足够有吸引力的产品,而往往来自亚洲的非法运营商能提供更具吸引力的产品,这样会更不利于正规在线菠菜运营商的发展,破坏监管的初衷。据Speel Verantwoord协会的消息:新联合公司能在原有牌照之下提供在线产品,抑或还要申请特殊在线运营牌照,现在还不清楚。要是前者的话,那就是对私营菠菜公司的一大挑战。2005年的时候,Betfair曾经获得在欧盟区自有运营的牌照,然而荷兰司法部门不公平地拒绝了Betfair在荷兰运营的请求,将牌照发放给了本土运营商De Lotto和Scientific Games Racing。目前还没有荷兰彩票公司和 SNS是否已经申请在线牌照的确切消息。
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. y" y6 K+ _2 S, P 三、牌照发放必须公正透明。Speel Verantwoord 表示,它再三强调这一点,就是为了在线售彩市场必须要有一个公平竞争的环境,确保遵守适当竞争规则,避免不正当竞争。
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$ h3 F/ W0 n s* E v) I, [ 对于评估这项交易对于其他潜在的竞争者们会带来怎样的负面影响,其合法性如何将由荷兰消费者及市场管理局(ACM)决定,ACM已向各利益相关方、竞争对手和股份持有人要意见书进行评估。事实上,这不是第一次评估这两个公司的合并方案,在1990年代,ACM前身——荷兰竞争管理局就曾拒绝过荷兰彩票公司和SNS的联合,称这会破坏公平竞争。可以想见,这次评估,这两家公司还会面临严格的审核,即便ACM批准通过,还需要荷兰奥委会和体育委员会的允许。
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这次合并如果最终完成,两家公司将成为平等的合作伙伴,而并非某一家对另外一家进行掌控。合并后,预计每年的销售额将达到12亿欧元,为荷兰体育和社会事业提供资金支持。(和氏)
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