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创世牛 背后 数藏时代的艺术核心依然是感染力
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7月3日,旅居苏州的艺术家孟昌明正式发行《创世牛》NFT藏品,除制作方预留的两百件作品外,1800件NFT藏品全部被海内外的藏家抢订一空,成为了国内数藏艺术品中令人关注的一次发行。《创世牛》也是孟昌明在NFT领域推出的首件数字化作品,“牛作为一个形式符号具有很强的可塑性,它一个脸庞、一个体态可以带给艺术家造型的万千可能。如今,我赋予了它另一符号意义,让它们欢快地以NFT的名义在午夜静逸的苍穹自由自在地梦游。”孟昌明表示。因为苏州,因为江南,孟昌明一路走来,在吴地的山水里找到了自己的某种精神归宿。他用挚爱描绘自己心中的江南,也用冷静审视身边的生活。这位居住苏州十多年的著名画家、书法家、艺术评论家,曾经在中西方众多国家和城市举办过一百余次个人画展。本次孟昌明数藏作品《创世牛》总共发行2000件,其中亲自手绘的是其中9件母本,剩下的全部是由计算机程序根据算法,把视觉表达语言抓取了以后自动随机生成的,确保每一件作品的独特性,保留了东方线条的生命力和西方色彩、构成的元素以及非常清晰的艺术风格。这件数藏作品推出的背后,是国内人工智能领域和区块链领域研发的新锐人物茅泽民。茅泽民认为,《创世牛》是东西方美学在NFT领域的一次极具探索价值的碰撞和统合,一个元宇宙时代的美学范式。茅泽民认为:国内的数藏当下风生水起,但是本质上它缺乏一个IP属性,缺乏一个明确的经济价值,更多的是一个炒作的范畴。以前的艺术家,因为识别度不够,或要遇见伯乐发现了他的艺术价值,一唱天下知,或者要通过各种各样的操作,通过时间慢慢地催发艺术品价格。而近年来的艺术创作者,很多选择的一个方案是创作一组作品、一个系列推出去,它的影响力形成一个组合拳,将市场影响力提高,从而获得收益。然而,茅泽民认为:工业文明的产物互联网、AR、VR等技术开启,让年轻人进入像黑客帝国般的数字世界中,如今的元宇宙概念更是让具有创造力的画家拥有了创意工具。比如这次的《创世牛》,一下子拓展了艺术家的一个创作边界,原先艺术家没办法确保每一张都达到同样的艺术水准,但是通过计算机来辅助生成的话,就达到了这个可能,而且每一张都不一样。同时,元宇宙时代的藏家拥有其中一张的时候,也拥有了此件作品的版权,在各种场景都可以使用,可以开展商业衍生,所以,在逻辑上收藏者会主动地协助推广,可在极短的时间内造成极大影响力。茅泽民认为:“太阳底下没有新鲜事,艺术品的核心依然是影响力和感染力,元宇宙时代也不离这个核心,我们为什么多次来苏州考察孟昌明的作品,因为他的艺术风格是很突出的国际能量级别。任何的技术逻辑最终在艺术品上要让位给审美逻辑。” 来源:金色财经 |
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