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变迁：Web3与传统酒业的联系
随着Web3和元宇宙等概念的盛行，新型的Web3互联网似乎成为了新型的风口。不仅仅在互联网领域和传统金融领域，Web3似乎也渐渐为传统实体行业赋予了新的活力。加密市场、NFT、元宇宙，一个个全新的Web3概念以一种不可抵挡之势在各个领域盛行，大有重塑各个行业的野心。国外的微软、英伟达、Unity等公司希望成为元宇宙的基础建设者；珠宝界享有盛誉的珠宝皇后“Tiffany”也发布了一件CryptoPunk挂坠；而Facebook甚至直接宣布将改名为Meta。国内的李宁也宣布将以无聊猿BAYC NFT为文化主题，推出“中国李宁无聊猿潮流运动俱乐部”系列服饰。而中国历史悠久的传统酒业，似乎也可以通过Web3的一系列的新形式为传统品牌赋予新的活力。这不仅仅是对传统酒文化的继承，同时也是让品牌迎合新时代、发掘新文化的积极探索。因此，作为知名传统酒业品牌的五粮液自然不会拘泥于过往的积累，五粮液也将创建自己的元宇宙品牌文化。
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