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孙宇晨的“星辰大海”：“开盲盒”式上天让太空旅游走向大众
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2021年12月，蓝色起源公司官网发布消息，确认了波场TRON创始人孙宇晨“新谢泼德号”首航舱位拍卖赢家的身份，称其在当年6月以2800万美元拍得了“新谢泼德号”首航舱位。随后，孙宇晨宣布，将这一首飞机会转化成了带有科普性质、普通人也有机会参与的“星辰大海”太空体验活动。孙宇晨同时透露，将有5名乘客被选中与其共赴太空。
“星辰大海”活动自官宣之日起就曾引发《卫星与网络》、《经济学人》、《道琼斯》等多家海内外知名媒体的持续关注与报道。日前，又一航天领域专业媒体《卫星界》刊发题为《一切皆可盲盒：孙宇晨传递给商业太空旅游的机会》的署名文章，对孙宇晨发起“星辰大海”活动一事进行了深度评论。
文章提到，孙宇晨加入太空旅游项目，并发布“星辰大海”公益计划，用一个人的席位变成了一群人见识太空的一次飞行。相比于彰显国家意志的传统航天任务，商业航天有必要创新出独特的游戏规则。而公开招募乘客，每一名乘客的宣布，都将成为一次盲盒的开启，更是引发了公众对太空旅游项目的关注，不仅符合商业规律，更符合一项公益项目的属性。
现阶段，维珍银河公司和蓝色起源公司已先后完成亚轨道载人太空旅行，国内以小米、吉利集团为代表的实业力量也正在参与构建新一代低轨卫星星座，商业航天已进入高速发展时期，但其中的商业太空旅行却并未迎来爆发式增长。
尽管技术上可实现平民太空旅行，但参与方式的单一以及高昂票价，使太空旅游仍然是少数人的游戏。即使是价格较为实惠的维珍银河公司，票价也至少为 25 万美元，这还不包括飞行前要进行的训练费用。因此，孙宇晨发起的“星辰大海”活动在符合商业规律的同时，更具备公益项目的属性，给了普通人一次探索太空的机会。
文章提到，“向更高处去是很多人的梦想。只有创造出符合商业规律的太空旅游市场，才能让更多普通人有机会踏上冲出地球的坦途”。开盲盒式的乘客邀请方式无疑将引发更大的关注度，有利于商业太空旅游概念的传播。此外，作为数字经济领域的标志性人物，跨界商业航天领域并发起太空旅游公益活动，孙宇晨“自带流量”的特性对于太空旅游的普及本身就具有积极意义，将激励更多人参与太空探索。
这也是孙宇晨发起这一活动的初衷。他曾在采访中表示，“地球是我们这一代人生命的开始，而不是结束”。
据悉，孙宇晨已经将2800万美金竞拍资金全数捐给蓝色起源慈善基金会“Club for the Future”，用于19个基于太空探索的非营利性慈善机构，以激励后代从事STEM职业，助力未来的太空生活。
来源：金色财经 |
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