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文旅业拥抱“元宇宙” 带来沉浸式新体验
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羊城晚报讯 记者黄宙辉、黎存根报道：8月4日，广东省文化和旅游厅、广东省工业和信息化厅发布《关于印发2022年文化和旅游领域数字化应用典型案例的通知》，公布十个基于人工智能、大数据、云计算、虚拟现实、增强现实等技术在文化和旅游数字化应用的典型案例，供各地参考借鉴。 纵观这十大案例，新技术的应用创新了文旅公共服务形式，为群众提供更多沉浸交互体验。 广东省立中山图书馆的“粤读通”，采用人脸识别、图像识别联网解码技术，依托广东数字政府的“粤省事”平台和广东省身份统一认证平台，联合省内各级图书馆逐步实现区域内用户信息互联、互通、互认，有效促进馆际间公共文化资源和服务的共享，为读者提供了在全省范围内享受公共图书馆“一证通”的便利。 广东星海演艺发展有限公司的“数字文化站”，采用沉浸交互、5G、VR等技术，创新文化和旅游公共服务手段，提供“VR+剧场”“VR+博物馆”等多种体验项目，让群众随时随地畅享数字文旅体验。 广东省博物馆（广州鲁迅纪念馆）的“庄严万象——中国水陆画艺术精品展”VR虚拟展览，通过实景复制技术，对展览进行数字化还原，将线下展览“搬到”互联网上，在线上为人们营造出沉浸式的观展体验。观众如果对展厅中的某件展品感兴趣，可通过点击虚拟展厅中的热点按钮，欣赏展品高清图片。 “元宇宙”概念被更多应用于文旅项目中。记者留意到，这十大案例中，与“元宇宙”密切相关的就有三个，包括：“广州非遗街区元宇宙”“国内首个‘元宇宙’地方工艺美术馆”“联通数字人助力文旅元宇宙蓬勃发展”。 其中，“广州非遗街区元宇宙”同步展现非遗橱窗、非遗展演、数字交互等丰富元素。该项目采用全3D精细化沙盘，基于顶级游戏级渲染引擎打造真实的镜像世界，高度还原北京路骑楼，对广彩、广绣等非遗代表作品进行3D超高新数字建模。 潮州市与智度集团携手打造的“潮州工艺美术元宇宙精品馆”正式在“Meta彼岸”APP上线，成为国内首个“元宇宙”地方工艺美术馆，藏品涵盖潮瓷、潮绣、潮雕、朱泥壶、麦秆贴画等。馆内首期共展出46位潮州工艺美术大师的54件精美作品。 来源：金色财经 |
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