×
Array
(
[fid] => 6974
[description] => 专注于币圈最新最快资讯，数字货币应用及知识普及
[password] =>
[icon] => b1/common_6974_icon.png
[redirect] =>
[attachextensions] =>
[creditspolicy] => Array
(
[post] => Array
(
[usecustom] => 1
[cycletype] => 1
[cycletime] => 0
[rewardnum] => 5
[extcredits1] => 1
[extcredits2] => 1
[extcredits3] => 0
[extcredits4] => 0
[extcredits5] => 0
[extcredits6] => 0
[extcredits7] => 0
[extcredits8] => 0
[rid] => 1
[fid] => 6974
[rulename] => 发表主题
[action] => post
[fids] => 32,52,67,447,1120,1151,1156,6750,6762,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,6905,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6969,6889,6888,6917,6939,6947,6961,6937,6943,6970,6869,6900,6902,6783,6817,1111,6870,6821,6876,6952,6954,6960,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6882,6836,6790,6838,6794,6791,6873,555,6934,6958,6944,6945,6907,6779,6886,6950,6904,6956,6862,6957,6855,6955,6959,6914,6965,6971,6972,6953,6976,6824,6815,6891,6866,6979,6977,6765,6903,6948,6980,6981,6983,6799,6982,6951,6984,6975,6895,6845,6879,1121,6974
)
[reply] => Array
(
[usecustom] => 1
[cycletype] => 1
[cycletime] => 0
[rewardnum] => 0
[extcredits1] => 0
[extcredits2] => 1
[extcredits3] => 10
[extcredits4] => 0
[extcredits5] => 0
[extcredits6] => 0
[extcredits7] => 0
[extcredits8] => 0
[rid] => 2
[fid] => 6974
[rulename] => 发表回复
[action] => reply
[fids] => 32,52,67,447,1120,1151,1156,6750,6763,6766,6769,6772,6773,6787,6796,6808,6809,6810,6813,6814,6820,6829,6830,6846,6856,6864,6865,6827,6930,6931,6776,6858,6880,6764,6932,6871,6758,1116,6788,6812,6798,6736,6759,6842,6966,6767,6828,6924,6935,6936,6938,6940,6941,6826,6909,6803,6919,6911,6908,6881,6920,6912,6913,6921,6925,6922,6789,6818,6819,6872,6928,6969,6889,6888,6917,6939,6947,6961,6937,6943,6970,6869,6900,6902,6783,6817,1111,6870,6821,6876,6952,6954,6960,6942,6910,6949,6962,6963,6964,6927,6926,6973,6728,6929,6874,6894,6896,6885,6857,6868,1113,6778,56,6844,6878,6802,6933,6811,6923,6877,6875,6918,6892,6757,6832,6833,6795,6793,6848,6837,6849,6850,6851,6852,6853,6854,6863,6836,6790,6838,6794,6791,6873,555,6934,6958,6944,6945,6907,6779,6886,6950,6904,6956,6862,6957,6855,6955,6959,6914,6965,6971,6972,6953,6976,6824,6815,6891,6866,6979,6977,6765,6903,6948,6980,6981,6983,6799,6982,6951,6984,6975,6895,6845,6879,1121,6974
)
)
[formulaperm] => a:5:{i:0;s:0:"";i:1;s:0:"";s:7:"message";s:0:"";s:5:"medal";N;s:5:"users";s:0:"";}
[moderators] => 实习版主1
[rules] =>
[threadtypes] => Array
(
[required] => 1
[listable] => 1
[prefix] => 1
[types] => Array
(
[1590] => 论坛公告
[1752] => 公司优惠
[1603] => 虚拟币交流
[1753] => 数字钱包
[1754] => 虚拟币存提
[1755] => 交易所
[1655] => 虚拟币资讯
[1756] => 银行卡
[1757] => 第三方支付
[1760] => 币圈大佬
[1758] => 科技前沿
[1759] => 天策嗨聊
[1661] => 入驻合作
)
[icons] => Array
(
[1590] =>
[1752] =>
[1603] =>
[1753] =>
[1754] =>
[1755] =>
[1655] =>
[1756] =>
[1757] =>
[1760] =>
[1758] =>
[1759] =>
[1661] =>
)
[moderators] => Array
(
[1590] => 1
[1752] =>
[1603] =>
[1753] =>
[1754] =>
[1755] =>
[1655] =>
[1756] =>
[1757] =>
[1760] =>
[1758] =>
[1759] => 1
[1661] =>
)
)
[threadsorts] => Array
(
)
[viewperm] => 9 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 31 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3 7 8
[postperm] => 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[replyperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[getattachperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[postattachperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[postimageperm] => 26 22 11 12 13 14 15 27 43 44 60 61 62 63 64 19 67 68 69 73 75 76 83 84 87 90 91 92 33 38 57 58 65 66 74 77 79 80 85 86 1 2 3
[spviewperm] =>
[seotitle] =>
[keywords] =>
[seodescription] =>
[supe_pushsetting] =>
[modrecommend] => Array
(
[open] => 0
[num] => 10
[imagenum] => 0
[imagewidth] => 300
[imageheight] => 250
[maxlength] => 0
[cachelife] => 0
[dateline] => 0
)
[threadplugin] => Array
(
)
[replybg] =>
[extra] => a:2:{s:9:"namecolor";s:0:"";s:9:"iconwidth";s:2:"60";}
[jointype] => 0
[gviewperm] => 0
[membernum] => 0
[dateline] => 0
[lastupdate] => 0
[activity] => 0
[founderuid] => 0
[foundername] =>
[banner] =>
[groupnum] => 0
[commentitem] =>
[relatedgroup] =>
[picstyle] => 0
[widthauto] => 0
[noantitheft] => 0
[noforumhidewater] => 0
[noforumrecommend] => 0
[livetid] => 0
[price] => 0
[fup] => 6729
[type] => forum
[name] => 虚拟币讨论大厅
[status] => 1
[displayorder] => 3
[styleid] => 0
[threads] => 22040
[posts] => 331263
[todayposts] => 325
[yesterdayposts] => 532
[rank] => 2
[oldrank] => 2
[lastpost] => 2684824 QCP Capital市场洞察：今年“Uptober”表现逊色 比特币年底前到85k可上望至95k（转） 1729242661 rainwang
[domain] =>
[allowsmilies] => 1
[allowhtml] => 1
[allowbbcode] => 1
[allowimgcode] => 1
[allowmediacode] => 0
[allowanonymous] => 0
[allowpostspecial] => 21
[allowspecialonly] => 0
[allowappend] => 0
[alloweditrules] => 1
[allowfeed] => 0
[allowside] => 0
[recyclebin] => 1
[modnewposts] => 2
[jammer] => 1
[disablewatermark] => 0
[inheritedmod] => 0
[autoclose] => 0
[forumcolumns] => 3
[catforumcolumns] => 0
[threadcaches] => 0
[alloweditpost] => 1
[simple] => 16
[modworks] => 1
[allowglobalstick] => 1
[level] => 0
[commoncredits] => 0
[archive] => 0
[recommend] => 0
[favtimes] => 0
[sharetimes] => 0
[disablethumb] => 0
[disablecollect] => 0
[ismoderator] => 0
[threadtableid] => 0
[allowreply] =>
[allowpost] =>
[allowpostattach] =>
)
当前离线
经验:
天策币:
活跃币:
策小分:
总在线: 分钟
本月在线: 分钟
|
|
|
自研区块链技术、搭建平台后，却还要在别家联盟链发藏品是什么打法？自主研发光芒链并以此搭建数字藏品平台的芒果TV就玩了这么一手操作。
' a% ^ W3 H: t; I1 u# t+ \3 R3 w文博文旅类数字藏品的成功离不开相关机构所有的大量成熟IP，在知名文物IP的赋能下，数字藏品行业度过了为期一年的野蛮生长期，蒙眼狂奔的行业逐渐意识到文物IP在可延展性上的局限，目光逐渐转向其他领域。 - d+ x1 Z9 W/ L5 c
其中，影视剧综IP凭借紧跟时代潮流，贴近年轻人喜好以及开发难度低的特点进入行业视野。平台经济下积累了大量IP资源的视频平台纷纷展开数藏布局，腾讯视频、芒果TV、优酷、爱奇艺先后进入数藏领域，其中拥有国资背景的芒果TV一定程度上反映了行业风向。 , N" f' x: |/ k' \4 D4 h
5月30日，芒果TV在阿里旗下鲸探平台发行《大侦探》系列数字藏品，这是芒果TV自投身数藏行业以来，首次在自家平台外发行藏品。
! Y6 o5 y& s6 q+ @& G7 E) x
s' P+ e0 S5 U3 S1 C, v该系列藏品共五款，以芒果TV自制的普法教育类真人秀《大侦探》基础开发，分别是:MC·SA、唱作鬼才、高能少年、四千年美男子与地表新人王，每款限量10000份，目前已全部售罄。
6 h5 ^' O0 ~; N% C% l5 Y4 O芒果TV拥有超过5040万的有效会员,65%以上用户年龄在24岁以下,用户结构与“潮玩化”、充满艺术感和设计感的数字藏品受众契合，而视频平台的会员、订阅乃至芒果TV生态中的电竞、线下实景娱乐等权益均可与其发行的数字藏品相结合，在赋能玩法中更具优势。 ; ]8 z: [$ a! n! \' A. O/ b& V1 v
例如芒果互娱出品的《圆滚滚》系列就搭载了MCITY的门票权益;《芒果会员徽章·惊喜体验官》则搭载了优先参与芒果TV会员线下活动的权益。另外,购买了芒果崽数字头像的用户,也将在芒果TV内拥有特殊身份展示权益、专属弹幕特效等。 ) f7 q2 w! D& b* K# W q
常理而言，自建平台的芒果TV是不需要在其他平台发行藏品的，如此一来不仅会造成平台的流量分散流失，也不利于用户共同社区的建立等“留量”手段。
# E, W! L/ L3 ]% U' ]# l/ r或许我们可自芒果TV的藏品发行频率中得窥一二。
# h6 e, w$ @. V2 r0 b/ q自3月15日芒果TV搭建平台以来，芒果TV共计发行数字藏品99款，发行频率约为1.28款/天，除了非遗技艺与动物保护等公益IP外，其余大部分均是芒果TV官方正式对外发布的全新卡通IP形象“芒果崽”以及自制综艺《大侦探》的衍生开发，藏家难免遭遇审美疲劳。 ( s* U1 e9 X3 _3 c/ K6 i
也就是说，芒果TV在鲸探发行藏品，很可能存着开拓增量市场，观察用户反馈的目的。其试水的意图也较为明显，在鲸探平台的芒果互娱主页上，不仅没有主页介绍，也未曾创建展馆。 : ` P* V: m6 t3 W
) R) ~& Q$ o# w8 l! F, T& y# \总的来说，芒果TV的动作为自有IP的平台方提供了新的玩法思路，除了寻求外部IP合作外，还可以依靠其他高流量平台打开增量市场，在运营现有用户的同时高举高打，为平台的进一步扩张做好准备。 " e9 d! }8 b( w2 V
至于这种打法的可行性与普适性还需市场验证，数藏之家将持续关注相关消息。
& L" P5 j6 n8 J2 R来源：金色财经 |
|
|
|
|
|
|
|
|
|
