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Euterpe联合创始人Jerry-伯克利解析中国版权法的修改对NFT市场的影响
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5月24日,Euterpe联合创始人、斯坦福大学知识产权法博士、斯坦福大学互联网与社会中心研究员Jerry Liu应邀在加州大学伯克利大学作了关于中国版权法的演讲。在这次演讲中,刘教授主要从视听作品、应用艺术作品和人工智能生成作品这三个方面介绍了中国版权法的修改。
在演讲的最后,刘教授指出此次中国版权法的修改将为Euterpe这个IP-NFT市场提供一个加速器。这已经不是Jerry第一次在公开讲演中提到版权NFT这个创新性的概念。那么究竟什么是版权NFT,以及版权NFT能为音乐产业带来哪些创新性的变革呢?
传统音乐行业痛点
众所周知,在web2时代诞生的音乐流媒体很大程度上改变了音乐的消费方式,使人们可以更广泛更便捷地听到各类音乐作品。但由于中间商多、价值链复杂、版权数据不透明,导致盗版猖獗、音乐创作者的权益难以维护、音乐二次创作使用授权难、价值链复杂导致支付效率低下等问题,成为阻碍音乐产业发展的重要因素。简单来说就是在音乐产业链上,非头部的音乐人实际上是处于底端的。音乐人想要发歌必须通过重重的中间商,即使是一首完全由自己创作的作品,在市场发布后,音乐人对于作品的支配权和收益的占比都很低。
Euterpe正是瞄准了这一市场痛点,想要通过NFT技术解决这个问题,使得创作者、粉丝以及投资人的利益最大化,重塑音乐产业分配模式。
Euterpe所开发的版权NFT能带来的变革有哪些?
NFT技术是指通过将特定的数字资产或物理资产作为数字单位,并创建一系列可识别的数据块储存在区块链上,形成可溯源、不可篡改的通证。基于该技术的特性,Euterpe扩展了版权的可分配总额,将流媒体播放的市场单价恢复到0.01元,几乎是Spotify的3倍(0.00397元)以及YouTube的14倍(0.00074元)。通过最大程度地降低版权许可中涉及的交易成本,Euterpe将创作者在版税分配中的份额从15%大幅提高到100%。总之,Euterpe允许创作者获得比Spotify高16倍、比YouTube高80倍的流媒体收入。
此外,每当用户计划在Euterpe社区中享受作品时,Euterpe智能合约将自动执行版权许可合约项下的权利和义务。在用户选择和获得作品后,Euterpe可在几秒钟内(而非几个月内)向版权所有者分配100%相关版税收入。还可以直接按比例划分报酬,使得包括创作者、唱片公司和出版商在内的众多版权所有者同时获得各自的份额。
Euterpe基于区块链技术开发的各种创新工具,可以防止版权纠纷并打击在线侵权行为。最重要的是,它所构建的生态系统培养了健康的社会经济条件,鼓励包括创作者和粉丝在内的所有用户互惠互利,而不必纠结于打击盗版。
相关背景
本文最开始提到Euterpe的联合创始人Jerry是斯坦福大学知识产权法博士、斯坦福大学互联网与社会中心研究员。除此之外,由Jerry撰写的Euterpe项目白皮书获得了2021年全球法律科技大会Machine Lawyering Conference 头等奖。该白皮书还是全球首个在SSCI美国核心法律期刊发表的区块链项目白皮书。他的研究成果被美国联邦上诉法院作为判决依据裁决了当年轰动一时的NFT加密艺术之父Andy Warhol版权案。
团队的其他成员分别来自斯坦福大学、Google、Meta(Facebook)、Tencent Music、ByteDance/TikTok、Sony Music。运营和市场方面的负责人是Uber和DoorDash领导北美增长的产品经理,以及前OKCoin的市场高管。
总的来说,Euterpe是一个由区块链创新者和知识产权专家组成的团队,拥有非常强大的资源背景。
来源:金色财经 |
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