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元宇宙浪潮下EGENFT+盲盒”开启新型营销模式
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EGE NFT盲盒
一、背景
国际奥委会以北京冬奥会的冰墩墩为IP。出售冰墩墩NFT盲盒500个，一上线即抢空，而没抢到的人更是愿意出2000美元去购买；“游戏厂商”沐瞳海外发售《无尽对决》NFT盲盒，两分钟售罄；奈雪的茶首发收藏家潮玩艺术品，同时限时限量上线美好多元宇宙NFT盲盒，打造出虚拟品牌形象代言人，开创茶饮行业首例NFT艺术品......
二、为什么NFT盲盒模式一经推出，就引发轰动
造成这种盛况的原因，离不开NFT和盲盒两者结合带来的“稀缺性”与“趣味性”，这给整个市场注入了不一样的新鲜血液。
盲盒是目前受众面最广、热度最高的一种潮流玩具，并且已经脱离了传统玩具的概念，成为一种潮流玩法。不确定性、惊喜感、收藏价值等元素，让盲盒拥有独特的吸引力，这一“魔力”在NFT市场也得到了了应验。
三、NFT盲盒拥有三大优势
首先，与传统的盲盒不同，NFT盲盒产品不是先制造好，在放入盲盒中进行销售的，而是通过区块链的代码限制产量，生产后开始进行销售，这样可以完全避免在生产、销售、转运过程中的盲盒作弊行为，也抵制了盲盒开盒后二次销售的风险，极大提高商家对客户的公正性，解决传统盲盒市场信息不对称的问题。
其次，上链后的盲盒都有唯一的身份编码，拥有这个编码盲盒控制权就拥有这个盲盒的所有权。无需与现实中的任何实体挂钩，也无需为保存盲盒准备存放空间，只需要掌握好自己的私钥，就可以保管好这一数字资产。
最后，盲盒的加持，也给原本的NFT作品披上了一层神秘的“外衣”，原本平平无奇的NFT数字藏品，被盲盒加持后带来了不确定、惊喜感、以及衍生更多的收藏价值。
四、EGE伊甸园盲盒：实现双赢
“NFT+盲盒”玩法的成功，再一次肯定了区块链与文娱、新消费市场链接做法的正确性。因此，EGE众神盲盒这一前所未有的独特形式，实际上是在常规NFT盲盒的基础上以全新的伊甸园模式合成，具有更强的扩展线，同时也让一些古老神话故事重新焕发出活力，更一步触发人类探求远古神话的乐趣。
最后，得益于EGE独特的分润机制，“人人不亏损”的收益模式，更是完美的解决了用户进入的门槛。
从长远来看，EGE+NFT+盲盒，这种运作方式无论是多IP行业还是NFT发展，都是一直互相探索的双赢。
来源：金色财经 |
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