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今年夏天拜仁慕尼黑同皇家马德里的贝肯鲍尔杯赛中，人们发现皇家马德里的传统白色球衣有了显著变化，去掉了胸前的必赢 Bwin 广告。原来，这是因为按照德国目前的法律，国外博彩业不得在德国做任何形式的广告，奥地利博彩公司必赢 Bwin 也不例外，因此皇家马德里不得不临时去掉了球衣的胸前广告。
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而皇家马德里主教练穆里尼奥却依然触犯了天机，也许是对这条德国法律并不了解，整个上半场比赛狂人在教练席上公然穿着印有必赢 Bwin 标志的皇马外套。直到中场休息时经人提醒，穆里尼奥才更换了一件去掉了广告的外套。而狂人的这一违法行为为皇家马德里俱乐部遭来了高额罚款。
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如今博彩业已经越来越多地渗透到了欧洲足坛，例如皇家马德里、塞维利亚、皇家贝蒂斯、AC米兰、热那亚、托特纳姆热刺、阿斯顿维拉、布莱克本等众多知名球队的胸前均为博彩业广告。可是按照德国的法律，这些球队如果来德国比赛的话，都需要去除胸前的广告，这引发了众多国外博彩公司的不满。
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; |3 {1 W( j& I/ N, m' P/ I2 q不过，这种情况马上就要发生改变。欧盟法庭于本周三作出判罚，推翻了德国对国外博彩业的限制。这个里程碑式的判决结果意味着必赢 Bwin 这些博彩业巨头可以象赞助皇家马德里一样赞助拜仁慕尼黑这样的德甲豪门，进军德国这个庞大的市场。" n- I2 [6 [( \8 M; D5 s
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丰厚的预期收入让众多博彩业公司喜出望外，必赢 Bwin 公司负责人约尔格瓦克（Jorg Wacker）表示，“我们非常欢迎欧盟法庭的这项判决，这符合世界一体化的潮流，意味着合法经营的博彩公司获得了保护。”而失去了垄断地位的德国本土博彩业则对此怨声载道，预计这一判决将使得他们的年收入减少300万欧元以上。2 g( K& k8 a. z" o
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在德国足坛，不莱梅俱乐部是第一个吃螃蟹的人，2006年他们就同必赢 Bwin 签署了一份为期3年赞助费近2000万欧元的合同，甚至不惜为此同不莱梅市政委员会打起了官司，并最终成功获得州立行政法院的批准，光明正大的将“必赢 Bwin ”印在了自己的球衣胸前。如今有了欧盟法庭判决的支持，相信未来会有更多的德甲球队胸前出现博彩业广告的身影。 |
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