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为什么PlayStation将提供数字收藏品 而不是NFT？
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NFT已经风靡全球，在其成为主流资产不到一年的时间里，很多大型公司都试图在各自的领域采用它们，而与之最为匹配的行业无疑是游戏行业。 
诸如Ubisoft、Electronic Arts (EA)等游戏领域的大玩家已尝试将NFT引入其中，然而很多粉丝拒绝了这种尝试。 索尼PlayStation似乎将要采用一种不同的方法。据《华盛顿邮报》报道，该公司宣布了一项名为PlayStation Stars的顾客忠诚度计划。 该计划将在2022年的某个时候实施，并扩展到美洲、欧洲和亚洲。 索尼网络广告副总裁Grace Chen表示，“我们认为现在是推出此类计划的最佳时机，我们拥有最健康的玩家群体，PlayStation 5显然是一个巨大的成功，我们真的想做一些可以纪念和庆祝PlayStation历史的事情。” Chen表示，该计划并非与游戏订阅服务竞争，这位高管进一步强调了奖励新的和精明的玩家的必要性。 Chen认为，“这对所有玩家都有好处。对于长期使用PlayStation并与我们一起踏上这一游戏旅程的玩家，我们希望能够以不同的方式识别和奖励他们。” 对于试图过渡到基于订阅服务的公司而言，忠诚度正变得越来越重要。 援引纽约大学斯特恩商学院的一位专家的话说，公司需要激励他们的玩家“定期签到”和“提高留存率”。 在当前通货膨胀率高且视频游戏支出减少的宏观经济背景下，前亚马逊工作室战略主管Matthew Ball分享了以下关于美国消费者在该行业支出的图表。 
从图表中可以看出，人们一直在减少视频游戏的时间，这可能是因为他们负担得起的游戏越来越少，同时疫情的缓解促使大家走出家门。 优化顾客忠诚度计划，PlayStation迈出了重要的一步。 Chen表示，索尼将为其用户提供数字收藏品，例如视频游戏角色和其他受欢迎的特许项目。然而，该公司高管证实，这些资产不会采用区块链技术。 Chen指出，这绝对不是NFT。当然不。你不能交易它们或出售它们。它没有利用任何区块链技术。 Crypto社区对此表示了反对，基于NFT的流行游戏Axie Infinity的首席运营官兼联合创始人Aleksander Leonard Larsen认为玩家不会真正“拥有”这些收藏品。 其他用户指出，数字收藏品的目的是为玩家提供对独特物品的所有权。从这个意义上说，他们质疑该计划的成功。 PlayStation并不是唯一一家宣布类NFT产品而不称其为NFT的公司。这迎合了部分用户将数字资产视为微交易方式时表现出的敌意，但也违背了一部分用户的期待。 原文来源于bitcoinist，由区块链骑士编译整理，英文版权归原作者所有，中文转载请联系编辑。 来源：金色财经 |
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