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[color=#494949][font=宋体]% w* B5 h+ z* u3 E! D/ J7 i
说起即开型体育彩票“顶呱刮”，相信很多彩民和读者都见过甚至玩过。这种印有漂亮图案、看起来花花绿绿的彩票，虽然2008年才在全国上市，但当年就凭借奥运主题取得了上百亿元的销量，随后几年也是快速发展，成为天朝彩票市场不可忽视的一支“生力军”。在发行了众多主题彩票后，“顶呱刮”的发展趋势越来越贴近体育、贴近生活、贴近地域，也赢得了越来越多的支持者。7 L$ \* a* ^$ |3 z9 v1 |
[b] 贴近体育[/b]
/ G7 I4 w# h" ~8 A “顶呱刮”属于体育彩票的一种，所以有很多主题彩票都是和体育赛事密切相关的。“顶呱刮”推出的首款主题彩票就是奥运主题，在2008年3月上市，全系列共分7套，包括“永争第一”、“好运天朝”、“奥运金牌”、“激情梦想”、“加油！天朝队”、“奥运场馆”、“奥运之城”，价格从3元到5元不等。当时北京奥运会日渐临近，这一主题彩票契合了当时国人喜迎奥运、参与奥运的氛围，受到了彩民的追捧，在全国各地均出现了热销的场面，还引起了收藏热潮。% f) m! l/ Z" x8 T) S
在奥运主题一炮打响之后，国内近几年举办的大型综合运动会都发行了主题彩票，比如山东全运会的“和谐天朝·全民全运”，广州亚运会的“和谐亚洲”和“写意岭南”，深圳大运会的“青春大运”、“辉煌深圳”、“魅力中心”、“活力无限”和“拥享未来”，以及上海世界游泳锦标赛的“碧水生金”。南非世界杯虽然不在天朝举办，天朝队也没有参加，但是因为其在全球的极大影响力，国家体育总局体彩中心也专门发行了“足球盛宴”和“神射手”两款彩票。
$ V4 S1 m" j" K+ a3 N1 Y1 w3 h/ P 值得一提的是，2011年国家体育总局体彩中心还首次在全国发行了NBA(美国职业男子篮球联赛)主题即开型体育彩票。NBA在国内有上亿球迷的支持，顶呱刮自然也有不少的拥趸。对于广大球迷来说，他们可以在这款彩票上看到自己喜欢的球星、球队，体验不一般的买彩感受。, z* H9 K, h: H# d% e
[b] 贴近生活[/b]
* V# u) Q Z% ]: R( d* { “顶呱刮”也更多地走进了日常老百姓的生活里，比如最近几年，国家体育总局体彩中心都会推出贺岁主题彩票，“金牛报春”、“玉兔送财”、“恭喜发财”、“拜年啦”、“锦虎送福”、“红红火火”、“财神到”等；很多业主也为彩民着想，在春节期间推出了“体彩拜年大礼包”，里面有当年的贺岁即开票，成为彩民春节送礼的一种时尚。
$ B6 g* K5 J7 J C 此外，朋友过生日，可以送他(她)“生日快乐”；结婚摆喜宴，“甜蜜蜜”能增添不少喜庆的氛围；情人节，可以送她(他)“情义两心知”，未来或许还能送带香味的巧克力主题彩票；喜欢玩游戏、扑克牌、麻将的朋友，可以刮“碰碰胡”、“连连看”、“撞好运”、“钓大鱼”、“皇牌多多”、“黑桃A”；股市失意的朋友就买“股神”，说不定能时来运转。这些都显示即开型彩票市场越来越细分，很多产品都是针对特定购买人群，吸引更多的彩民购买“顶呱刮”。
4 y# `- g, @* r9 j[b] 贴近地域[/b]
! x5 l( @7 g% y& K7 |& h “顶呱刮”的另一个发展趋势，就是贴近地域，这样能引起这个地域更多百姓的注意。另一方面，很多地区也意识到，“顶呱刮”不仅仅是一种彩票，更是一种宣传的载体，票面上印有当地的特色，然后在全国范围发行销售，对当地将起到很好的宣传作用。7 W4 k: Q. Y( O' D! C5 q3 o
与环青海湖自行车赛事相关的系列主题即开型体育彩票，就是“顶呱刮”较早推出的与体育赛事和地域都有密切关联的主题票，这几年陆续推出的主题包括“青海湖”、“环湖赛”、“青海风光”、“环青海湖大赛”等等，几乎每年都会推出一款新主题彩票。海南也有不少成功的例子，比如“椰风海韵”、“海南体博”、“体育旅游”。贵州为配合今年的全国民族运动会，也发行了“多彩贵州”主题彩票。
+ T1 g6 `: o* x0 t' f 今年记者也参加了两个这种类型彩票的首发仪式，包括河北配合北戴河铁人三项大赛发行的“铁人夺金”，河南配合农运会发行的“南阳淘宝”、“争金夺银”等等，这些彩票都突出了当地的特色、历史或文化，能宣传当地，也对增加当地销量能起到不小的推动作用。[/font][/color] |
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