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5月25至5月27日，德国柏林举办了一场名为NFTBERLIN的NFT主题盛会，孙宇晨受邀线上出席并携带数字十二生肖兽首等多件珍贵藏品参展，许多人认为这是孙宇晨正式将“NFT+中国文化”这一模式推向世界。
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数字十二生肖兽首是以中国“十二生肖兽首”为原型，依托NFT技术铸造而成，目前仅存一套。此次参展NFTBERLIN是数字十二生肖兽首首次面向公众展出，也是其首次亮相欧洲。
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近年来，纵观以往数字艺术品市场局势可以发现，NFT市场大多以西方特色为主导，具有东方文化特色的平台和作品相对稀缺。中华民族悠久的历史造就了灿烂的中华文化，中国传统文化需要保护、需要探索，更需要演绎和活化。这就需要创新传播和发展方式，为优质文化内容插上科技的翅膀，让优秀的文化内容传播得更快更广、产生更大影响，充分展现其内涵之美。数字十二生肖兽首作为中国优秀传统文化艺术与NFT结合的作品，以这样一种更现代化、科技化的数字艺术形象在NFTBERLIN上亮相，不仅向世界展示了中华优质数字艺术作品的魅力与风采，而且实现了数字艺术形式与传统文化内核的完美融合。 6 @1 n+ V) ^0 n8 k6 E3 N0 x o" \( W
% }/ V- u" i$ E$ n7 T孙宇晨在NFTBERLIN的对谈上说到，本次选择数字十二生肖兽首作为主作品参展，一方面是希望通过NFT帮助中国优秀传统文化以更加现代化、科技化的数字艺术形象在世界范围内展现；另一方面，期待具有中华文化特色的NFT数字艺术作品也因其独有的文化魅力在整个NFT数字艺术品领域独树一帜，进而扩大NFT数字艺术的版图。这样一场美好的“双向奔赴”，让很多观展的外国人频频称赞。 8 r# X& N8 P; B2 u2 z
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* b0 R+ C1 R1 L3 h, {1 `5 q5 |正如International Business Times（IBT）此前报道中所评论的那样，NFT与”十二生肖兽首”的结合凸显了NFT的另一重价值——实体艺术作品可能会随时间的流逝褪色或破损，但NFT却能让艺术得以永存。背靠中国五千年优秀传统文化积淀，传统文化宝库蕴藏着丰富的艺术瑰宝，NFT的出现为中华传统优秀文化的传承与宣传提供了新途径，中国的NFT艺术品作为一种文化承载方式已经登上世界舞台，甚至有着成为圈内“顶流”的潜力。
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世界对中国充满兴趣，正在于中国艺术、中国传统文化的丰富多彩。让NFT为传统文化赋能，并助其走向国际展台，是孙宇晨正在布局的事情。他拍下数字十二生肖兽首，并借NFTBERLIN展会将其展出，就是为了向世界展示中华传统文化的精神标识，诠释中华数字文化的时代价值与精神。 ) c: l+ p( }- j, _ b, i5 K
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在孙宇晨等行业领军人物的带领下，传统文化IP与NFT会碰撞出怎样的风景？值得期待。
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4 H: O1 `0 q1 J0 {- b) t) z来源：金色财经 |
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