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数字藏品为什么这么火？数字藏品未来在哪里？
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数字藏品是什么？
“复制粘贴”、“盗版泛滥”、“手机丢了记录就丢了”,互联网时代，我们好像很难真正“拥有"什么东西，也没有真正意义上的“专属”.现在，数字藏品终于可以帮我们解决这个问题了!
视频、音频、图像、3D模型任何一件艺术品或商品通过数字手段加密后，便拥有了一张独一无二的“数字证书”，且基于区块链技术，这份凭证将被永久存储在链上，不可篡改，不可复制。
因此,每个数字藏品都是唯一的，专属的，并且拥有独一无二的区块链编号。它们没有任何支付等货币属性，却承载着独特的体验和收藏价值。同时，数字藏品可看作虚拟权益证明，一旦兑换，不支持退换。
一：数字藏品为什么这么火
数字藏品让每个人都能轻松地体验和拥有任意形式的数字专属内容。同时，数字藏品为艺术创作或是传统收藏都提供了更多的玩法，数字世界中，几乎所有的想象都能变为现实!
于文化而言，数字藏品为优秀内容的传播提供了新的途径和方式:对创作者来说，数字藏品帮助确定所有权大大减少了盗版的侵害，也激活了创作生态:而对于收藏家，数字藏品帮助收藏的边界大大延展，让收藏更平民化，不必担心储存等问题。
二：数字藏品可以怎么玩？
数字藏品的形态多种多样:GUCCI为纪念品牌100周年，发布并拍卖了数字电影藏品:NBA官方推出内涵球星高光时刻的官方“球星卡”数字藏品，引发球迷们狂热追捧收集;在国内，《水浒108》也在今年春节推出了官方定制款，与万千用户一起“梦回水浒”。由此可见，数字藏品已经渗透到明星、文化、游戏、潮玩等各个领域，被越来越多的人认识和熟悉。
数字藏品不仅帮助收藏的边界突破客观载体，还包含了更丰富的体验、社交、娱乐和情感价值。配合3D/AR/VR等前沿科技手段的应用，数字藏品能够让收藏家更直接的体验到玩转虚拟物品的乐趣，同时又能满足收藏家展示分享的心理。
为什么NFT是有价值的，价值支撑是什么
在国外，彩虹猫形象图片可能被几十万人免费使用，但为什么彩虹猫的NFT能以近60万美元的价格成交，这仿佛不可思议。但是，换种思路，作者指定了一个NFT成为其形象的“唯一正版”，这反而创造了稀缺性，使其具备了收藏价值。另外，现在人们已经习惯了付费——即便是为一个虚拟的东西，我们购买的QQ秀、游戏道具、视频网站的VIP去广告账号等，我们都为其付费。现在很多90后、00后会购买专属于自己的虚拟画像，这些都使得人们购买NFT成为自然而然的事情。
2021年1月份，NBA TOP SHOT日成交额达到 |
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