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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[table]
3 L# |. o# `$ P5 `' L7 {[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
: W9 a. D, U! f4 z* X1 u5 t3 c& X$ x1 J" R
最具潜力彩民
( |+ m) W) |4 I) J3 c: b5 l$ L [; Y
休闲性群体2 \$ Z& I( i( O# a, C0 P
" Y3 [4 ]% ?; ~8 |/ S5 W8 Q( g
月收入5000元以上
" |* F) {7 p+ x6 j& u# Z% U5 g5 t" \
1 ?5 ^# Q* n; l+ V) I; f$ U 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。% k0 g; |- y8 b
6 C5 |: z. |3 Q! q
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
8 [4 T- R. y* u' s& t
* o. u+ T* g9 c 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
6 e) ?$ e5 g/ z! J: b: j. k9 {- T" ~( _0 T3 l
最敢花钱彩民0 v1 R1 u* Y( X* D5 h+ ~$ X! Q
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娱乐性群体
2 [4 `4 u- i, `. b
% H. {+ V7 [4 h0 P, V# @ 月收入3000元至5000元
6 S/ H S/ I* a, g' z; b: E
* K3 M' C3 O+ q" P3 ^9 B4 U 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
, N7 P3 F% o, k% j. q$ ?
) C" ]+ O- G5 {+ y% }6 N( {. ? 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
$ W1 o, O) j& b Y8 Z5 l$ \6 @6 S3 w, K5 O1 r+ R: M" b8 y* ]
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。( t" H" T* P( l6 m) d* X O; F
/ H Z6 O$ y3 j' ]- g3 G 最有目的性彩民
' V* V: m4 {0 i' @( y- [% u
# m: l- }5 `0 Y! D, B& u$ E 改善性群体8 d& p0 y* l- ]
$ `0 Q6 Y; F/ k) k ]
月收入3000元以下0 X) o' a# ~% z" E
' D# f. o5 f* b) u. e! r% |
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
; @) S+ o2 Q; z" G8 U* \. @- L% z1 ^% q0 _" |
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。+ T' w$ f' q* ^& w
. C; {( X. r) ^* n& I5 F& P 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]! q+ H6 e( R$ H: n" d: E4 _
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