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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。" p. t O2 \: ]& _# l! C4 r+ A+ Z) L
; E# @2 A4 y3 v4 z: W( y
最具潜力彩民$ Y9 |7 U5 r& ~4 i8 n, B$ `( s5 D
' W7 A1 N; c. s, Y* |3 a" A 休闲性群体7 ]$ ^/ O' K' s1 E
7 b) p$ t$ p% ? I- ^0 e: h
月收入5000元以上
* f$ }' \) k7 [3 i
6 w# o1 t/ W+ f/ h1 J7 e 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。4 E5 O, d0 I2 q% c+ g! w
& x' }% b f. ?
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。( g% r% N& l p. s$ O1 z8 G
! Q4 t q* a/ v }8 ]. D 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
& {% w J6 j3 l% U8 `( b& x3 L& T4 p" H
最敢花钱彩民2 }$ P& Y) q2 x4 V) J8 x8 R' S
% s. ~+ Q7 T: k' E: u- O# @
娱乐性群体& k' k# d6 U$ D0 J
/ X3 a1 ?1 @. j( E' p
月收入3000元至5000元
/ C; s( s/ d; D4 [# e( o
$ }1 p8 O1 G8 o, Z% h/ g 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。, u; q/ y! @' G
3 R5 Y# E R- R% K% V$ f4 \ 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
6 [6 }' B% K. I9 d! X9 {/ m) _
, t% | r6 Q. @/ [4 T9 o# I/ X 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。3 p6 w6 z+ k5 t# e- ?4 w4 |6 S
( @, q- z) g" I' W* G3 I+ I9 d 最有目的性彩民2 s1 H# l Q+ x
% S7 H: C/ ?9 ]4 `( V! F. q2 a
改善性群体
! b: ~5 v& a) S1 J) w1 e
# `8 h) K- C. z( ?$ f' W. r5 \% O 月收入3000元以下
* P v2 f4 B0 {! i( n
( u; }9 j: I$ e3 y' G- S( Q 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。8 `9 k0 j; P/ z% f+ @4 L
# n4 x1 [3 g' Y5 m# b* _ 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
0 X: m0 ^- ]! X
. a$ q& u: m* w- d 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]9 X9 D; V4 j0 p M; E
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