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四招助站主应对假日营销 利用刮刮乐能派大用场
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十一长假的脚步慢慢临近,大家都沉浸在节日的气氛中,不少一线彩票销售人员却已经跃跃欲试,准备在七天假日里,热热闹闹地搞一次假日销售。
4 O! k& v1 D7 Q0 _; {, `' f 而近日,有不少站主打来电话,表示苦于不知如何搞好彩站假日营销。他们遇到这样那样的问题,如原有彩民流失、无特色销售办法等等。就此,本报记者连线安徽省福彩中心市场部部长王凯,结合站主反映的实际情况,给广大一线售彩人员支招。7 I' E1 Z: H ?/ A q9 l0 A( H
排好时间轮班倒) E% ?* |( [4 i
安徽省舒城第34130052号彩站站主余红梅在十一长假时,想要给自己放个假。“好不容易有个长假,想跟家人一块出去旅游。”离她彩站不远有一个“周瑜故居”,余红梅说,虽然这么近,但自己却从来没有跟家人一起去游览过,今年一定要弥补这个遗憾。但另一方面,余红梅又不想放弃假日客流增多的营销机会,不知怎么办。
4 y3 d; L4 `7 [ L9 m; }) d; a 王凯支招:其实,不少彩站不止一名销售人员,即便只有一个销售员,站主自己也可以临时兼职一下,和销售员轮班。这样,可以把假期时间合理安排好,做一个假日排班表。让站主和销售员都有时间放松,之后也能够更好地投入到新的工作中去。4 J$ K! l8 y( E& R, d$ f* O- a# H
国庆节日短,销售员一般也不会像春节一样回家。所以,只要和销售员沟通好,就不难实现销售、休闲两不误的愿望。当然,如果站主本身就是销售员,就难两全了。 |
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