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四招助站主应对假日营销 利用刮刮乐能派大用场
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十一长假的脚步慢慢临近，大家都沉浸在节日的气氛中，不少一线彩票销售人员却已经跃跃欲试，准备在七天假日里，热热闹闹地搞一次假日销售。
9 _% |( s$ z# y. ~8 i# w$ o 而近日，有不少站主打来电话，表示苦于不知如何搞好彩站假日营销。他们遇到这样那样的问题，如原有彩民流失、无特色销售办法等等。就此，本报记者连线安徽省福彩中心市场部部长王凯，结合站主反映的实际情况，给广大一线售彩人员支招。5 b1 k: g; t+ s7 K5 e
排好时间轮班倒
9 Y0 g* L& A% ?: M# y. K 安徽省舒城第34130052号彩站站主余红梅在十一长假时，想要给自己放个假。“好不容易有个长假，想跟家人一块出去旅游。”离她彩站不远有一个“周瑜故居”，余红梅说，虽然这么近，但自己却从来没有跟家人一起去游览过，今年一定要弥补这个遗憾。但另一方面，余红梅又不想放弃假日客流增多的营销机会，不知怎么办。& c9 z/ Z" q. m( ?# ?2 F
王凯支招：其实，不少彩站不止一名销售人员，即便只有一个销售员，站主自己也可以临时兼职一下，和销售员轮班。这样，可以把假期时间合理安排好，做一个假日排班表。让站主和销售员都有时间放松，之后也能够更好地投入到新的工作中去。# D" M7 o0 c7 b" N k4 E3 I' h
国庆节日短，销售员一般也不会像春节一样回家。所以，只要和销售员沟通好，就不难实现销售、休闲两不误的愿望。当然，如果站主本身就是销售员，就难两全了。 |
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