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iNFTnews | 零售商如何在元宇宙中吸引更多消费者?
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来源 | forbes

编译 | [email protected]

如今,消费者比以往任何时候都希望从他们选择的品牌中获得更多东西,他们想要的不仅仅是购买的产品,而是要有完整的消费体验。

毫无疑问,良好的购物体验可以让客户产生粘性,对品牌发展有推动作用,但是当品牌方无法与客户面对面交流时,该如何创造引人入胜的购物体验?

现在元宇宙这一创新领域正在被广泛运用,截至2021年10月,元宇宙在全球的估值已经达到14.8万亿美元,它现在还处于起步阶段,这足以看出元宇宙的发展潜力之大。

但是元宇宙到底是什么?这对零售品牌意味着什么?

什么是元宇宙?

简单地说,元宇宙是现实生活的数字化版本,如果你看过电影《头号玩家》,那么这可能就是元宇宙最终会成为的样子。它具有以下特性:

虚拟现实(VR)、 NFT、 游戏、社区、虚拟空间、虚拟商务。

在虚拟世界中,消费者坐在舒适的沙发上就可以获得一次超个性化体验,就像离开家去进行一次盛大的冒险。同样,虽然它仍处于早期阶段,但有一天你可能能够在元宇宙中工作、玩耍、购物和玩游戏。你可以自由地做你自己,也可以创建一个虚拟化身在元宇宙中生活。

Meta普及了元宇宙的概念,实际上还有多家公司在为其建设做出贡献,正因为有这么多的参与者,所以元宇宙还在不断发展。

如何将元宇宙用于客户体验和零售?

元宇宙听起来很酷,但它将如何影响品牌?

重要的是要意识到,元宇宙正在迅速从一个爱好者平台转变为一个影响人们在网上购物和生活的生态系统。

v2-54f9bd79386357f748017d1392431cab_720w.jpg

除了保持走在技术的最前沿之外,由于多种原因,元宇宙对零售商来说也很重要,品牌广告需要出现在客户能看见的任何地方。

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:) :( :D :'( :@ :o
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:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:) :( :D :'( :@ :o
:P :$ ;P :L :Q :lol
:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory:
:) :( :D :'( :@ :o
:P :$ ;P :L :Q :lol
:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory: :time: :kiss: :handshake: :call:
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